IS marketing strategy to recruit members: IS cognitive dimensions in information operations

Absztrakt

This paper discusses the marketing strategy of ISIS to recruit its members including locals and expats. It illustrates the military information support operations and technical tools used by insurgents while focusing on the recruitment strategy.
The marketing analysis illustrates the recruitment strategy in marketing including opening new markets and expanding existing markets as compared to guerrilla recruitment locally and globally. It provides an overview of the use of information operations by ISIS and it concludes with a description of the recruitment strategy.